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Please download the supplementary PDF for a list of the figures referenced in the audio.
When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.
Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.
Product details
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Audible Audiobook
Listening Length: 2 hours and 44 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Podium Publishing
Audible.com Release Date: December 6, 2016
Whispersync for Voice: Ready
Language: English, English
ASIN: B01NBAHEF9
Amazon Best Sellers Rank:
The book title & cover are pretty misleading. This book main focus of the book seems to be them promoting their virtual Assistant business. They go over how they built their business, month by month, but the business is only 1 year old. They refer to times as 'the early days', but the business really still is in its early days.They discuss how to they use tools like Slack, Trello, and Chargify to 'Optimize, Automate, and Outsource' some parts of their business (and say that they coach clients to do the same thing), but don't go into a lot of specific detail on how other companies can do the same thing (they offer consulting services to tell you those details).I guess at the current price of $2.99, it was worth that price (as it's interesting to read the process of their 1st year in business), but the book (especially the first 3rd or so of it) largely reads as a sales pamphlet for their business. If you're looking to learn 'How to optimize, automate, & outsource everything in your business' (as the book cover states), you'll likely want to look elsewhere. One of the authors, Ari Meisel, has another book that sounds like it's actually more about that than this book is.
I've never given an Amazon review, but this book was such a horrendous waste of time (which is saying something given it's length) that I felt compelled to warn others about it. This "book" is essentially a crappy diary in which the authors write poorly, think they poop gold, and then try to convince you that they poop gold by telling you about amazing new tools like email automation, trello, and common sense.If you're under fifty or have any sense of what business (or business technology) is like today, then do not waste your time on this thing. I'm appalled at myself for spending money on it. The best thing about this book is that it will force me to take some time to reflect on my life choices that lead me here, so hopefully I'll never be in a similar situation again.
Meh, I don't why but I was expecting a bit more than a 10,000 ft overview. It read like a long form sales letter. Some takeaways but there are better books on doing more with less.
The story of how they get from zero to one is amazing and inspiring, but I would liked a more distilled book. May one with better structured chapters with the clear lessons for the reader stated. Though, the advice about tech tools is great.
It's interesting, but not the "How To" manual I was expecting. It's more or less a log of their own experience launching their virtual assistant company from idea to full business.
I felt like I was reading a giant advertisement for the authors' VA company. Not a lot of applicable information.
I'm a huge fan of Ari's first book so I purchased this as soon as I knew about it. There were a few tools mentioned that I didn't know much about and I found it useful to hear how they are used.
I've followed Ari for years ever since taking his SkillShare class. This book is a quick read, but holds an enormous amount of functional real world examples. It is not impossible to start a business. It takes careful planning and this book is not only about the journey, the actual thought process that was used to create the framework to Optimize, Automate, Outsource.
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